CMCE - Event: Dynamic Pricing for Consulting Services

Dynamic Pricing for Consulting Services

Insights from Applications in Various Industries and Potential Implications for Pricing of Consulting Services

Dynamic pricing is the business practice of varying prices of a product or service in response to market conditions and available capacity.  It aims to enhance firms’ profitability by dynamically aligning constrained supply with demand through the integration of operations and pricing decisions. 

From its modern origins in the airline industry, dynamic pricing has since been increasingly adopted in various industries such as hotels, telecommunications, utilities, retail, e-commerce, transportation, entertainment, sports, and services.

In this event, we will highlight some of the main tradeoffs and insights from the applications of dynamic pricing in various settings and their potential implications for pricing of consulting services.

Our speaker, Dr Oben Ceryan, is a Senior Lecturer in Operations and Supply Chain Management at the Bayes Business School, City, University of London.  His main research interests are in the areas of dynamic pricing and revenue management and his work has been published in Financial Times Top 50 journals.  He also teaches a post-graduate module on revenue management and pricing and is the current course director of MSc in Digital Supply Chain Management.

Members and registered Event Account Holders can click on this Participant Listing link to see who has booked.

We will send you and your guests the Zoom link for the event closer to its date.

Dress code is "Smart Casual"